ICICI Direct vs Achiievers – Compare Charges, Trading Features, Offers & more

Find a Comparison of ICICI Direct vs Achiievers here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and Achiievers.

Background

Year of Incorporation 2000 1999
Website https://www.icicidirect.com/ https://www.achiieversequitiesltd.com/
Phone 022 3355 1122 +91-33-6606-3000
Exchanges enabled NSE & BSE NSE, BSE, & MCX
Demat (NSDL/CDSL) NSDL & CDSL CDSL
Brokerage

Equity 0.05% Equity Intraday Rs 15 or 0.05% per executed order
Equity Futures 0.05% or Rs 50 per Trade Rs.15 per executed order
Equity Options 0.05% or Rs 50 per Trade Rs.15 per executed order
Currency Futures Rs 20 per executed order Rs.15 per executed order
Currency Options Rs 20 per executed order Rs.15 per executed order
Commodity Rs 20 per executed order Rs.15 per executed order
Account Opening Costs

Trading only Free Rs 750
Trading & Demat Rs 975 for 3 in 1 Account Rs 750
Commodity Rs 0 Rs 300
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.0035% of Turnover
Futures 0.0019% of Turnover 0.0039% of Turnover
Options 0.05% of Turnover 0.075% of Premium Turnover
Commodities 0.05% of Turnover 0.0046% of Turnover
AMC charge Rs 700 per Year Free
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher Rs 12 + Rs 5.5 per scrip
Offline order placing Charge 0 Nil
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 20 Days 5 Days on NOW & 5 Day on ODIN (MCX)
End of Day 10 years 10 years NOW & 5 years on ODIN (MCX)
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 1x on Delivery & Upto 5x on Intraday Upto 2x for Delivery & Upto 5x for Intraday
Equity Futures Upto 4x Upto 3x
Equity Options Not for buying but upto 2x for shorting Upto 3x
Currency Futures 1x Upto 2x
Currency Options 1x Upto 2x
Commodity 1x Upto 2x
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 77.1 Crores Rs 19 Lakhs
Profit after Tax FY12/13 Rs 68.2 Crores Rs 1.1 Lakh
Profit after Tax FY13/14 Rs 74.9 Crores Rs 1.9 Lakhs
Profit after Tax FY 14/15 Rs 79.52 Crores Rs 4.9 Lakhs
Profit after Tax FY 15/16 Rs 96.88 Crores Rs 5.3 Lakhs
Profit after Tax FY 16/17 Rs 132.64 Crores Rs 5.9 Lakhs
Profit after Tax FY 17/18 Rs 100.80 Crores Rs 22.18 Lakhs
Profit after Tax FY 18/19 Rs 134.63 Crores Rs 29.26 Lakhs
Profit after Tax FY 19/20 Rs 123.16 Crores Rs 38 Lakhs
Profit after Tax FY 20/21 Rs 85.59 Crores Rs 55 Lakhs
Profit after Tax FY 21/22 Rs 105.82 Crores Rs 70 Lakhs
Profit after Tax FY 22/23 Rs 115.43 Crores Rs 93 Lakhs
Debt FY11/12 Rs 209 Crores Rs 54.7 Lakhs
Debt FY12/13 Rs 219 Crores Rs 60.3 Lakhs
Debt FY13/14 Rs 317 Crores Rs 71.9 Lakhs
Debt FY14/15 Rs 350.83 Crores Rs 1.5 Crores
Debt FY15/16 Rs 462.09 Crores Rs 1.8 Crores
Debt FY16/17 Rs 335.99 Crores Rs 2.1 Crores
Debt FY17/18 Rs 555.66 Crores Rs 2.4 Crores
Debt FY18/19 Rs 559.36 Crores Rs 2.7 Crores
Debt FY19/20 Rs 389.28 Crores Rs 2.9 Crores
Debt FY20/21 Rs 536.48 Crores Rs 3.3 Crores
Debt FY21/22 Rs 598.99 Crores Rs 3.7 Crores
Debt FY22/23 Rs 582.15 Crores Rs 4.1 Crores
Profit to Equity(%) FY11/12 32% 10.35%
Profit to Equity(%) FY12/13 21% 10.26%
Profit to Equity(%) FY13/14 27.07% 12.41%
Profit to Equity(%) FY14/15 29.22% 14.00%
Profit to Equity(%) FY15/16 30.63% 18.45%
Profit to Equity(%) FY16/17 32.89% 20.01%
Profit to Equity(%) FY17/18 41.55% 21.45%
Profit to Equity(%) FY18/19 40.19% 23.99%
Profit to Equity(%) FY19/20 26.41% 26.17%
Profit to Equity(%) FY20/21 33.02% 23.55%
Profit to Equity(%) FY21/22 41.00% 24.98%
Profit to Equity(%) FY22/23 43.78% 24.22%
Balance Sheet Size FY11/12 Rs 908 Crores Rs 7.23 Crores
Balance Sheet Size FY12/13 Rs 948 Crores Rs 8.81 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores Rs 13.6 Crores
Balance Sheet Size FY14/15 Rs 1857.26 Crores Rs 17.1 Crores
Balance Sheet Size FY15/16 Rs 1903.86 Crores Rs 17.55 Crores
Balance Sheet Size FY16/17 Rs 1983.64 Crores Rs 17.87 Crores
Balance Sheet Size FY17/18 Rs 2222.18 Crores Rs 18.25 Crores
Balance Sheet Size FY18/19 Rs 2350.41 Crores Rs 18.99 Crores
Balance Sheet Size FY19/20 Rs 2470.58 Crores Rs 19.23 Crores
Balance Sheet Size FY20/21 Rs 2747.85 Crores Rs 19.75 Crores
Balance Sheet Size FY21/22 Rs 2921.25 Crores Rs 19.99 Crores
Balance Sheet Size FY22/23 Rs 3061.50 Crores Rs 20.43 Crores

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Frequently Asked Questions

Is ICICI Direct better than Achiievers ?

ICICI Direct and Achiievers are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is Achiievers better than ICICI Direct ?

ICICI Direct and Achiievers are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is ICICI Direct cheaper than Achiievers ?

ICICI Direct and Achiievers are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Is Achiievers cheaper than ICICI Direct ?

ICICI Direct and Achiievers are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Which is better ICICI Direct vs. Achiievers ?

To find out the better of the two stockbrokers ICICI Direct and Achiievers, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.