ICICI Direct vs WisdomCapital – Compare Charges, Trading Features, Offers & more

Find a Comparison of ICICI Direct vs WisdomCapital here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.

This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of ICICI Direct and WisdomCapital.

Background

Year of Incorporation 2000 2012 - Started sub Brokers for Alice Blue - Now for F6 Finserve
Website https://www.icicidirect.com/ https://www.wisdomcapital.in/
Phone 022 3355 1122 1800-3000-5048
Exchanges enabled NSE & BSE NSE, BSE, MCX, & NCDEX
Demat (NSDL/CDSL) NSDL & CDSL NSDL/CDSL - Partnership with Globe Capital Markets
Brokerage

Equity 0.05% Equity Intraday Rs. 9 per executed order
Equity Futures 0.05% or Rs 50 per Trade Rs. 9 per executed order
Equity Options 0.05% or Rs 50 per Trade Rs. 9 per executed order
Currency Futures Rs 20 per executed order Rs. 9 per executed order
Currency Options Rs 20 per executed order Rs. 9 per executed order
Commodity Rs 20 per executed order Rs 9 per Executed Order or 999 Per Month
Account Opening Costs

Trading only Free Free
Trading & Demat Rs 975 for 3 in 1 Account Rs 200
Commodity Rs 0 Free
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.0035% of Turnover
Futures 0.0019% of Turnover 0.0028% of Turnover
Options 0.05% of Turnover 0.06% of Premium Turnover
Commodities 0.05% of Turnover 0.0025% of Turnover
AMC charge Rs 700 per Year Rs 999 - Lifetime Demat Maintenance Charges
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher Rs 14/Debit Transaction
Offline order placing Charge 0 Rs 20/ Executed Order
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 20 Days 22 Days
End of Day 10 years 10 Years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 1x on Delivery & Upto 5x on Intraday Upto 10x for Intraday
Equity Futures Upto 4x Upto 5x for Intraday
Equity Options Not for buying but upto 2x for shorting Shorting Intraday upto 2x
Currency Futures 1x Upto 2x for Intraday
Currency Options 1x Shorting Intraday upto 2x
Commodity 1x Upto 5x for Intraday
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 77.1 Crores Rs 16.10 Crores
Profit after Tax FY12/13 Rs 68.2 Crores Rs 17.99 Crores
Profit after Tax FY13/14 Rs 74.9 Crores Rs 22.69 Crores
Profit after Tax FY 14/15 Rs 79.52 Crores Rs 20.31 Crores
Profit after Tax FY 15/16 Rs 96.88 Crores Rs 22.59 Crores
Profit after Tax FY 16/17 Rs 132.64 Crores Rs 22.34 Crores
Profit after Tax FY 17/18 Rs 100.80 Crores Rs 27.53 Crores
Profit after Tax FY 18/19 Rs 134.63 Crores Rs 25.98 Crores
Profit after Tax FY 19/20 Rs 123.16 Crores Rs 25.07 Crores
Profit after Tax FY 20/21 Rs 85.59 Crores Rs 30.00 Crores
Profit after Tax FY 21/22 Rs 105.82 Crores Rs 30.00 Crores
Profit after Tax FY 22/23 Rs 115.43 Crores Rs 28.00 Crores
Debt FY11/12 Rs 209 Crores Rs 27.46 Crores
Debt FY12/13 Rs 219 Crores Rs 29.13 Crores
Debt FY13/14 Rs 317 Crores Rs 49.81 Crores
Debt FY14/15 Rs 350.83 Crores Rs 44.23 Crores
Debt FY15/16 Rs 462.09 Crores Rs 41.95 Crores
Debt FY16/17 Rs 335.99 Crores Rs 30.29 Crores
Debt FY17/18 Rs 555.66 Crores Rs 40.43 Crores
Debt FY18/19 Rs 559.36 Crores Rs 42.26 Crores
Debt FY19/20 Rs 389.28 Crores Rs 54.07 Crores
Debt FY20/21 Rs 536.48 Crores Rs 34.99 Crores
Debt FY21/22 Rs 598.99 Crores Rs 56.59 Crores
Debt FY22/23 Rs 582.15 Crores Rs 36.57 Crores
Profit to Equity(%) FY11/12 32% 3.04
Profit to Equity(%) FY12/13 21% 3.71
Profit to Equity(%) FY13/14 27.07% 5.60
Profit to Equity(%) FY14/15 29.22% 5.08
Profit to Equity(%) FY15/16 30.63% 7.64
Profit to Equity(%) FY16/17 32.89% 7.59
Profit to Equity(%) FY17/18 41.55% 9.84
Profit to Equity(%) FY18/19 40.19% 9.50
Profit to Equity(%) FY19/20 26.41% 9.50
Profit to Equity(%) FY20/21 33.02% 12.20
Profit to Equity(%) FY21/22 41.00% 12.37
Profit to Equity(%) FY22/23 43.78% 14.06
Balance Sheet Size FY11/12 Rs 908 Crores Rs 36.09 Crores
Balance Sheet Size FY12/13 Rs 948 Crores Rs 39.64 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores Rs 39.64 Crores
Balance Sheet Size FY14/15 Rs 1857.26 Crores Rs 50.37 Crores
Balance Sheet Size FY15/16 Rs 1903.86 Crores Rs 37.32 Crores
Balance Sheet Size FY16/17 Rs 1983.64 Crores Rs 35.32 Crores
Balance Sheet Size FY17/18 Rs 2222.18 Crores Rs 50.06 Crores
Balance Sheet Size FY18/19 Rs 2350.41 Crores Rs 45.20 Crores
Balance Sheet Size FY19/20 Rs 2470.58 Crores Rs 34.20 Crores
Balance Sheet Size FY20/21 Rs 2747.85 Crores Rs 53.21 Crores
Balance Sheet Size FY21/22 Rs 2921.25 Crores Rs 48.12 Crores
Balance Sheet Size FY22/23 Rs 3061.50 Crores Rs 44.79 Crores

Comparison Link:

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Frequently Asked Questions

Is ICICI Direct better than WisdomCapital ?

ICICI Direct and WisdomCapital are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is WisdomCapital better than ICICI Direct ?

ICICI Direct and WisdomCapital are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.

Is ICICI Direct cheaper than WisdomCapital ?

ICICI Direct and WisdomCapital are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Is WisdomCapital cheaper than ICICI Direct ?

ICICI Direct and WisdomCapital are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.

Which is better ICICI Direct vs. WisdomCapital ?

To find out the better of the two stockbrokers ICICI Direct and WisdomCapital, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.