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AshlarOnline vs ICICI Direct – Compare Charges, Trading Features, Offers & more
Find a Comparison of AshlarOnline vs ICICI Direct here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.
This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of AshlarOnline and ICICI Direct.
Background
| Year of Incorporation | 2010 as Ashlar Securities Private Limited | 2000 |
| Website | https://ashlarindia.com/ | https://www.icicidirect.com/ |
| Phone | 0120-6633205 | 022 3355 1122 |
| Exchanges enabled | NSE, BSE, MCX, & NCDEX | NSE & BSE |
| Demat (NSDL/CDSL) | NSDL | NSDL & CDSL |
Financial Health
Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.
| Profit after Tax FY11/12 | Rs 31.23 Lakh | Rs 77.1 Crores |
| Profit after Tax FY12/13 | Rs 40.99 Lakh | Rs 68.2 Crores |
| Profit after Tax FY13/14 | Rs 27.18 Lakh | Rs 74.9 Crores |
| Profit after Tax FY 14/15 | Rs 45.29 Lakh | Rs 79.52 Crores |
| Profit after Tax FY 15/16 | Rs 38.37 Lakh | Rs 96.88 Crores |
| Profit after Tax FY 16/17 | Rs 47.46 Lakh | Rs 132.64 Crores |
| Profit after Tax FY 17/18 | Rs 34.70 Lakh | Rs 100.80 Crores |
| Profit after Tax FY 18/19 | Rs 32.32 Lakh | Rs 134.63 Crores |
| Profit after Tax FY 19/20 | Rs 33.29 Lakh | Rs 123.16 Crores |
| Profit after Tax FY 20/21 | Rs 50.47 Lakh | Rs 85.59 Crores |
| Profit after Tax FY 21/22 | Rs 41.37 Lakh | Rs 105.82 Crores |
| Profit after Tax FY 22/23 | Rs 42.00 Lakh | Rs 115.43 Crores |
| Debt FY11/12 | Rs 64.29 Crores | Rs 209 Crores |
| Debt FY12/13 | Rs 47.13 Crores | Rs 219 Crores |
| Debt FY13/14 | Rs 61.00 Crores | Rs 317 Crores |
| Debt FY14/15 | Rs 79.62 Crores | Rs 350.83 Crores |
| Debt FY15/16 | Rs 51.75 Crores | Rs 462.09 Crores |
| Debt FY16/17 | Rs 52.70 Crores | Rs 335.99 Crores |
| Debt FY17/18 | Rs 48.80 Crores | Rs 555.66 Crores |
| Debt FY18/19 | Rs 66.53 Crores | Rs 559.36 Crores |
| Debt FY19/20 | Rs 48.11 Crores | Rs 389.28 Crores |
| Debt FY20/21 | Rs 85.96 Crores | Rs 536.48 Crores |
| Debt FY21/22 | Rs 68.73 Crores | Rs 598.99 Crores |
| Debt FY22/23 | Rs 76.87 Crores | Rs 582.15 Crores |
| Profit to Equity(%) FY11/12 | 19.84 | 32 |
| Profit to Equity(%) FY12/13 | 16.70 | 21 |
| Profit to Equity(%) FY13/14 | 17.63 | 27.07 |
| Profit to Equity(%) FY14/15 | 17.82 | 29.22 |
| Profit to Equity(%) FY15/16 | 23.78 | 30.63 |
| Profit to Equity(%) FY16/17 | 18.71 | 32.89 |
| Profit to Equity(%) FY17/18 | 27.64 | 41.55 |
| Profit to Equity(%) FY18/19 | 29.14 | 40.19 |
| Profit to Equity(%) FY19/20 | 22.67 | 26.41 |
| Profit to Equity(%) FY20/21 | 21.98 | 33.02 |
| Profit to Equity(%) FY21/22 | 27.00 | 41.00 |
| Profit to Equity(%) FY22/23 | 27.78 | 43.78 |
| Balance Sheet Size FY11/12 | Rs 168.76 Crores | Rs 948 Crores |
| Balance Sheet Size FY12/13 | Rs 170.50 Crores | Rs 908 Crores |
| Balance Sheet Size FY13/14 | Rs 201.05 Crores | Rs 1620 Crores |
| Balance Sheet Size FY14/15 | Rs 201.00 Crores | Rs 1903.86 Crores |
| Balance Sheet Size FY15/16 | Rs 134.60 Crores | Rs 2470.58 Crores |
| Balance Sheet Size FY16/17 | Rs 220.15 Crores | Rs 1857.26 Crores |
| Balance Sheet Size FY17/18 | Rs 165.83 Crores | Rs 3061.50 Crores |
| Balance Sheet Size FY18/19 | Rs 203.25 Crores | Rs 2222.18 Crores |
| Balance Sheet Size FY19/20 | Rs 184.80 Crores | Rs 1983.64 Crores |
| Balance Sheet Size FY20/21 | Rs 233.04 Crores | Rs 2921.25 Crores |
| Balance Sheet Size FY21/22 | Rs 229.47 Crores | Rs 2747.85 Crores |
| Balance Sheet Size FY22/23 | Rs 237.41 Crores | Rs 2350.41 Crores |
Brokerage
| Equity | Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01% for Equity Intraday, 0.10% for Delivery - | Equity Intraday 0.05% & Delivery 0.25%- Negotiable |
| Equity Futures | Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01% | 0.05% of Turnover for Overnight & Intraday only one side- Negotiable |
| Equity Options | Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lot - | Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable |
| Currency Futures | Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01% - | 0.05% of Turnover for Overnight & Intraday only one side - Negotiable |
| Currency Options | Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lot - | Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable |
| Commodity | Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 1999 Super Trade Plan: Rs. 4999 No Profit No Brokerage Plan: Rs. 25 per lot - | NA |
Account Opening Costs
| Trading only | 250 + 14% Service Tax | NA |
| Trading & Demat | 999 + 14% Service Tax | Rs 975 for 3 in 1 Account |
| Commodity | 250 + 14% Service Tax | NA |
Transparency & other costs
Double check on if you are paying much higher other/turnover costs, make sure to compare
| Equity | 0.00325% on Turnover | 0.00325% of Turnover |
| Futures | 0.0029% on Turnover | 0.0019% of Turnover |
| Options | 0.0065% on Turnover | 0.05% of Turnover |
| Commodities | 0.0025% on Turnover | NA |
| AMC charge | 999 + 14% Service Tax | Rs 450/Year |
| DP Transaction Charge | Rs 17 per debit instruction | Rs 25/Transaction or 0.05% whichever higher |
| Offline order placing Charge | Rs 9 per executed order | 0 |
Platforms
| Software |  |
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| Web/HTML 5 | |
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| Mobile | |
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Charting
| Intraday | 5 days on ODIN & NOW | 20 Days |
| End of Day | 5 years on ODIN & NOW | 10 years |
| Coding/Backtesting |  |
|
Reporting
| Online Trade Reports | |
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| Online PNL Reports | |
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| Online Contract Notes | |
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Margins
Leverage Provided
| Equity | Upto 10 times (Depends on Plan) | Intraday upto 25 times & Delivery upto 5 times for interest |
| Equity Futures | Upto 3 times (Depends on Plan) | Upto 4 times for intraday |
| Equity Options | Upto 1 time (Option Selling) | Not for buying but upto 2 times for shorting |
| Currency Futures | Upto 1.5 times | NA |
| Currency Options | Upto 1.5 times | NA |
| Commodity | Upto 3 times (Depends on Plan) | NA |
Support & Tools
| Research & Tips | |
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| Brokerage Calculator | |
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| Margin Calculator | |
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| Bracket orders & Trailing Stoploss | |
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| Training & Education | |
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Convenience
| 3 in 1 Account | |
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| Instant Fund withdrawal | |
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| Relationship Managers | |
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Frequently Asked Questions
Is AshlarOnline better than ICICI Direct ?
AshlarOnline and ICICI Direct are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is ICICI Direct better than AshlarOnline ?
AshlarOnline and ICICI Direct are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is AshlarOnline cheaper than ICICI Direct ?
AshlarOnline and ICICI Direct are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Is ICICI Direct cheaper than AshlarOnline ?
AshlarOnline and ICICI Direct are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Which is better AshlarOnline vs. ICICI Direct ?
To find out the better of the two stockbrokers AshlarOnline and ICICI Direct, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.