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Alice Blue vs Upstox – Compare Charges, Trading Features, Offers & more
Find a Comparison of Alice Blue vs Upstox here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.
This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Alice Blue and Upstox.
Background
| Year of Incorporation | 2006 | 2008 - Retail operations from 2012 |
| Website | https://aliceblueonline.com/ | https://upstox.com/ |
| Phone | 07314921313 | 022 - 41792999 |
| Exchanges enabled | NSE, BSE | NSE, BSE & MCX |
| Demat (NSDL/CDSL) | NSDL & CDSL | NSDL- Partnership with ILFS |
Financial Health
Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.
| Profit after Tax FY11/12 | Rs 4.51 Lakh | Rs 16 Lakhs |
| Profit after Tax FY12/13 | Rs 6.16 Lakh | Rs 24 lakhs |
| Profit after Tax FY13/14 | Rs 6.86 Lakh | Rs 68 Lakhs |
| Profit after Tax FY 14/15 | Rs 7.19 Lakh | Rs 71 Lakhs |
| Profit after Tax FY 15/16 | Rs 8.05 Lakh | Rs 73 Lakhs |
| Profit after Tax FY 16/17 | Rs 9.53 Lakh | Rs 77 Lakhs |
| Profit after Tax FY 17/18 | Rs 11.44 Lakh | Rs 80 Lakhs |
| Profit after Tax FY 18/19 | Rs 11.56 Lakh | Rs 86 Lakhs |
| Profit after Tax FY 19/20 | Rs 11.20 Lakh | Rs 88 Lakhs |
| Profit after Tax FY 20/21 | Rs 14.22 Lakh | Rs 92 Lakhs |
| Profit after Tax FY 21/22 | Rs 13.18 Lakh | Rs 95 Lakhs |
| Profit after Tax FY 22/23 | Rs 16.18 Lakh | Rs 97 Lakhs |
| Debt FY11/12 | Rs 15.61 Lakh | 0 |
| Debt FY12/13 | Rs 16.84 Lakh | 0 |
| Debt FY13/14 | Rs 19.98 Lakh | Rs 1.38 Crores |
| Debt FY14/15 | Rs 20.17 Lakh | Rs 1.77 Crores |
| Debt FY15/16 | Rs 20.96 Lakh | Rs 2.13 Crores |
| Debt FY16/17 | Rs 22.37 Lakh | Rs 2.44 Crores |
| Debt FY17/18 | Rs 21.85 Lakh | Rs 2.87 Crores |
| Debt FY18/19 | Rs 22.76 Lakh | Rs 3.11 Crores |
| Debt FY19/20 | Rs 24.74 Lakh | Rs 3.56 Crores |
| Debt FY20/21 | Rs 26.71 Lakh | Rs 3.91 Crores |
| Debt FY21/22 | Rs 27.14 Lakh | Rs 4.18 Crores |
| Debt FY22/23 | Rs 26.36 Lakh | Rs 4.40 Crores |
| Profit to Equity(%) FY11/12 | 27.55 | 3.48 |
| Profit to Equity(%) FY12/13 | 30.71 | 5.10 |
| Profit to Equity(%) FY13/14 | 30.80 | 13.73 |
| Profit to Equity(%) FY14/15 | 32.38 | 15.70 |
| Profit to Equity(%) FY15/16 | 33.21 | 16.22 |
| Profit to Equity(%) FY16/17 | 32.65 | 16.87 |
| Profit to Equity(%) FY17/18 | 33.72 | 17.42 |
| Profit to Equity(%) FY18/19 | 36.58 | 17.99 |
| Profit to Equity(%) FY19/20 | 35.05 | 18.54 |
| Profit to Equity(%) FY20/21 | 37.28 | 19.01 |
| Profit to Equity(%) FY21/22 | 39.56 | 21.58 |
| Profit to Equity(%) FY22/23 | 38.64 | 22.15 |
| Balance Sheet Size FY11/12 | Rs 9.94 Crores | Rs 6.23 Crores |
| Balance Sheet Size FY12/13 | Rs 10.29 Crores | Rs 15.10 Crores |
| Balance Sheet Size FY13/14 | Rs 8.27 Crores | Rs 27.97 Crores |
| Balance Sheet Size FY14/15 | Rs 9.81 Crores | Rs 28.78 Crores |
| Balance Sheet Size FY15/16 | Rs 10.88 Crores | Rs 29.94 Crores |
| Balance Sheet Size FY16/17 | Rs 15.35 Crores | Rs 30.25 Crores |
| Balance Sheet Size FY17/18 | Rs 12.24 Crores | Rs 31.87 Crores |
| Balance Sheet Size FY18/19 | Rs 16.56 Crores | Rs 32.55 Crores |
| Balance Sheet Size FY19/20 | Rs 14.46 Crores | Rs 33.90 Crores |
| Balance Sheet Size FY20/21 | Rs 19.43 Crores | Rs 34.52 Crores |
| Balance Sheet Size FY21/22 | Rs 16.73 Crores | Rs 35.55 Crores |
| Balance Sheet Size FY22/23 | Rs 19.18 Crores | Rs 36.10 Crores |
Brokerage
| Equity | zero brokerage | Rs 20/executed order per intraday equity, Equity delivery free |
| Equity Futures | Rs 20 per order | Rs 20/executed order |
| Equity Options | Rs 20 per order | Rs 20/executed order |
| Currency Futures | Rs 20 per order | Rs 20/executed order |
| Currency Options | Rs 20 per order | Rs 20/executed order |
| Commodity | Rs 20 per order | Rs 20/executed order |
Account Opening Costs
| Trading only | Free | Rs 250 |
| Trading & Demat | Free | Rs 460 |
| Commodity | Free | Rs 250 |
Transparency & other costs
Double check on if you are paying much higher other/turnover costs, make sure to compare
| Equity | 0.00325% on Turnover | 0.0035% on Turnover |
| Futures | 0.0021% on Contract Turnover | 0.0021% on Turnover |
| Options | Rs 50/lot | 0.059% on Premium Turnover |
| Commodities | 0.0031% on Contract turnover | 0.0036% on Turnover |
| AMC charge | Trading: 0, Demat: Rs 300/year | Trading: 0, Rs 400/year for Demat |
| DP Transaction Charge | Rs 14 per debit instruction | Rs 22/debit transaction |
| Offline order placing Charge | Rs 20 per executed order | Rs 25/order placed on the phone |
Platforms
| Software |  |
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| Web/HTML 5 | |
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| Mobile | |
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Charting
| Intraday | 365 days | 22 days |
| End of Day | 10 years | 10 years |
| Coding/Backtesting | |
 |
Reporting
| Online Trade Reports | |
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| Online PNL Reports | |
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| Online Contract Notes | |
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Margins
Leverage Provided
| Equity | Upto 20 times intraday, 0 for Delivery | Upto 20 times for intraday, 0 for delivery |
| Equity Futures | Upto 7 times intraday leverage | Upto 4 times for intraday |
| Equity Options | Buying no leverage, Shorting upto 7 times leverage intrdaday | Buying no leverage, shorting upto 4 times for intraday |
| Currency Futures | 2 times intraday leverage | Upto 4 times for intraday |
| Currency Options | Buying no leverage, Shorting upto 2 times intraday leverage | Buying no leverage, shorting upto 4 times for intraday |
| Commodity | 2.5 times intraday leverage | Upto 3 times for intraday |
Support & Tools
| Research & Tips | |
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| Brokerage Calculator | |
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| Margin Calculator | |
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| Bracket orders & Trailing Stoploss | |
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| Training & Education | |
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Convenience
| 3 in 1 Account | |
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| Instant Fund withdrawal | |
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| Relationship Managers | |
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Frequently Asked Questions
Is Alice Blue better than Upstox ?
Alice Blue and Upstox are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is Upstox better than Alice Blue ?
Alice Blue and Upstox are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is Alice Blue cheaper than Upstox ?
Alice Blue and Upstox are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Is Upstox cheaper than Alice Blue ?
Alice Blue and Upstox are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Which is better Alice Blue vs. Upstox ?
To find out the better of the two stockbrokers Alice Blue and Upstox, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.