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Alice Blue vs Action Financial Services – Compare Charges, Trading Features, Offers & more
Find a Comparison of Alice Blue vs Action Financial Services here. You can compare their brokerage, demat accounts, trading platforms, offers, products & services, support, complaints & more.
This comparison will help you decide which broker is best for you. So, let us go through a detailed comparison of Alice Blue and Action Financial Services.
Background
| Year of Incorporation | 2006 | 1992 |
| Website | https://aliceblueonline.com/ | https://www.actionfin.com |
| Phone | 07314921313 | 022-43654444 |
| Exchanges enabled | NSE, BSE | NSE & BSE |
| Demat (NSDL/CDSL) | NSDL & CDSL | NSDL |
Financial Health
Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.
| Profit after Tax FY11/12 | Rs 4.51 Lakh | Rs 4.43 Lakhs |
| Profit after Tax FY12/13 | Rs 6.16 Lakh | Rs 9.04 Lakhs |
| Profit after Tax FY13/14 | Rs 6.86 Lakh | Rs 4.47 Lakhs |
| Profit after Tax FY 14/15 | Rs 7.19 Lakh | Rs 20.9 Lakhs |
| Profit after Tax FY 15/16 | Rs 8.05 Lakh | Rs 21.45 Lakhs |
| Profit after Tax FY 16/17 | Rs 9.53 Lakh | Rs 21.78 Lakhs |
| Profit after Tax FY 17/18 | Rs 11.44 Lakh | Rs 22.11 Lakhs |
| Profit after Tax FY 18/19 | Rs 11.56 Lakh | Rs 22.56 Lakhs |
| Profit after Tax FY 19/20 | Rs 11.20 Lakh | Rs 22.89 Lakhs |
| Profit after Tax FY 20/21 | Rs 14.22 Lakh | Rs 23.01 Lakhs |
| Profit after Tax FY 21/22 | Rs 13.18 Lakh | Rs 23.45 Lakhs |
| Profit after Tax FY 22/23 | Rs 16.18 Lakh | Rs 23.78 Lakhs |
| Debt FY11/12 | Rs 15.61 Lakh | Rs 4.02 Crores |
| Debt FY12/13 | Rs 16.84 Lakh | Rs 2.61 Crores |
| Debt FY13/14 | Rs 19.98 Lakh | Rs 2.53 Crores |
| Debt FY14/15 | Rs 20.17 Lakh | Rs 2.78 Crores |
| Debt FY15/16 | Rs 20.96 Lakh | Rs 2.99 Crores |
| Debt FY16/17 | Rs 22.37 Lakh | Rs 3.11 Crores |
| Debt FY17/18 | Rs 21.85 Lakh | Rs 3.23 Crores |
| Debt FY18/19 | Rs 22.76 Lakh | Rs 3.41 Crores |
| Debt FY19/20 | Rs 24.74 Lakh | Rs 3.77 Crores |
| Debt FY20/21 | Rs 26.71 Lakh | Rs 4.00 Crores |
| Debt FY21/22 | Rs 27.14 Lakh | Rs 4.33 Crores |
| Debt FY22/23 | Rs 26.36 Lakh | Rs 4.65 Crores |
| Profit to Equity(%) FY11/12 | 27.55 | 0.43 |
| Profit to Equity(%) FY12/13 | 30.71 | 0.36 |
| Profit to Equity(%) FY13/14 | 30.80 | 0.39 |
| Profit to Equity(%) FY14/15 | 32.38 | 1.22 |
| Profit to Equity(%) FY15/16 | 33.21 | 1.57 |
| Profit to Equity(%) FY16/17 | 32.65 | 1.98 |
| Profit to Equity(%) FY17/18 | 33.72 | 2.10 |
| Profit to Equity(%) FY18/19 | 36.58 | 2.54 |
| Profit to Equity(%) FY19/20 | 35.05 | 2.77 |
| Profit to Equity(%) FY20/21 | 37.28 | 2.87 |
| Profit to Equity(%) FY21/22 | 39.56 | 3.22 |
| Profit to Equity(%) FY22/23 | 38.64 | 3.79 |
| Balance Sheet Size FY11/12 | Rs 9.94 Crores | Rs 25.72 Crores |
| Balance Sheet Size FY12/13 | Rs 10.29 Crores | Rs 33.93 Crores |
| Balance Sheet Size FY13/14 | Rs 8.27 Crores | Rs 36.94 Crores |
| Balance Sheet Size FY14/15 | Rs 9.81 Crores | Rs 37.25 Crores |
| Balance Sheet Size FY15/16 | Rs 10.88 Crores | Rs 37.77 Crores |
| Balance Sheet Size FY16/17 | Rs 15.35 Crores | Rs 38.22 Crores |
| Balance Sheet Size FY17/18 | Rs 12.24 Crores | Rs 38.82 Crores |
| Balance Sheet Size FY18/19 | Rs 16.56 Crores | Rs 39.10 Crores |
| Balance Sheet Size FY19/20 | Rs 14.46 Crores | Rs 39.23 Crores |
| Balance Sheet Size FY20/21 | Rs 19.43 Crores | Rs 39.47 Crores |
| Balance Sheet Size FY21/22 | Rs 16.73 Crores | Rs 39.69 Crores |
| Balance Sheet Size FY22/23 | Rs 19.18 Crores | Rs 40.09 Crores |
Brokerage
| Equity | zero brokerage | Choose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similar |
| Equity Futures | Rs 20 per order | Choose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similar |
| Equity Options | Rs 20 per order | Choose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similar |
| Currency Futures | Rs 20 per order | Choose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similar |
| Currency Options | Rs 20 per order | Choose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similar |
| Commodity | Rs 20 per order | NA |
Account Opening Costs
| Trading only | Free | NA |
| Trading & Demat | Free | Nil |
| Commodity | Free | NA |
Transparency & other costs
Double check on if you are paying much higher other/turnover costs, make sure to compare
| Equity | 0.00325% on Turnover | 0.00325% of Turnover |
| Futures | 0.0021% on Contract Turnover | 0.0026% of Turnover |
| Options | Rs 50/lot | 0.08% of Premium Turnover |
| Commodities | 0.0031% on Contract turnover | NA |
| AMC charge | Trading: 0, Demat: Rs 300/year | Rs 500 to Rs 1200 depending on your plan |
| DP Transaction Charge | Rs 14 per debit instruction | Rs 7.5 to Rs 16/debit transaction based on plan |
| Offline order placing Charge | Rs 20 per executed order | Nil |
Platforms
| Software |  |
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| Web/HTML 5 | |
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| Mobile | |
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Charting
| Intraday | 365 days | 5 days on NOW |
| End of Day | 10 years | 10 years on NOW |
| Coding/Backtesting | |
 |
Reporting
| Online Trade Reports | |
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| Online PNL Reports | |
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| Online Contract Notes | |
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Margins
Leverage Provided
| Equity | Upto 20 times intraday, 0 for Delivery | Upto 8 times for Intraday, 0 for Delivery |
| Equity Futures | Upto 7 times intraday leverage | Upto 3 times for Intraday |
| Equity Options | Buying no leverage, Shorting upto 7 times leverage intrdaday | No Leverage |
| Currency Futures | 2 times intraday leverage | Upto 2 times for Intraday |
| Currency Options | Buying no leverage, Shorting upto 2 times intraday leverage | No Leverage |
| Commodity | 2.5 times intraday leverage | NA |
Support & Tools
| Research & Tips | |
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| Brokerage Calculator | |
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| Margin Calculator | |
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| Bracket orders & Trailing Stoploss | |
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| Training & Education | |
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Convenience
| 3 in 1 Account | |
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| Instant Fund withdrawal | |
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| Relationship Managers | |
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Frequently Asked Questions
Is Alice Blue better than Action Financial Services ?
Alice Blue and Action Financial Services are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is Action Financial Services better than Alice Blue ?
Alice Blue and Action Financial Services are both discount broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is Alice Blue cheaper than Action Financial Services ?
Alice Blue and Action Financial Services are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Is Action Financial Services cheaper than Alice Blue ?
Alice Blue and Action Financial Services are both discount broker companies. Since these are discount brokers, the brokerage fees are generally on the lower side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Which is better Alice Blue vs. Action Financial Services ?
To find out the better of the two stockbrokers Alice Blue and Action Financial Services, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.